Sensationalism in Defense of Anti-Narcotics is no Vice
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Revisiting the Cinematic History of Reefer Madness
This post is from Points, the joint blog of AIHP and the Alcohol and Drugs History Society. Points publishes original reflections about the history of drugs, medicines, alcohol, pharmacy, and their allied fields.
Advertisement for the film Marihuana from the June 9, 1936, issue of the Modesto Bee (California)
In a recent appearance on the Fiber Nationpodcast, I was asked about the significance of Reefer Madness: Tell Your Children, the cult-classic film from the 1930s. As readers of Points are probably aware, the film follows the exploits of young Mary (played by Dorothy Short) and Bill (Kenneth Craig) as they get introduced and eventually fall victim to the ravages of “Marihuana,” the “Assassin of Youth.” Rediscovered in the 1970s, the film stands as a monument to the ignorance and hysteria surrounding the so-called Reefer Madness era of the 1930s, and it remains a frequent topic of popular discussions about marijuana. In addition to the discussion on Fiber Nation, an episode of Bong Appetite, a show I recently reviewed for Points, featured the film in its “Pothead Sleepover Party” episode (S1E5).
But the single-minded focus of drug reformers or historians on this one movie obscures the richer history of marijuana-themed films in the pre-World War Two period. Analyzing newspaper coverage of two other films, the appropriately titled Marihuana (1936) and Assassin of Youth(1938), adds a layer of complexity to our understanding of contemporary debates about censorship and the value of sensational films. Press reporting about these two lesser-known films highlights the, perhaps, surprising willingness of local newspapers and authorities outside of major cities to harness the sensationalism of these movies to communicate and educate the “real” dangers that this “new drug” posed to naïve youth.
Please click the read more button below to see the rest of this post on Points by contributing editor Bob Beach a PhD candidate in history at the University of Albany, SUNY.
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The American Institute of the History of Pharmacy is documenting and preserving pharmacy stories and experiences during the COVID-19 global pandemic for the benefit of future historians and scholars. We seek to record the effects of this public health emergency on all types of pharmacy experiences. We invite you to share your pharmacy stories, photos, videos, artifacts, and other documentation of the COVID-19 coronavirus pandemic.